Keeping your data customer centric.
Customer data are constantly changing. Are they spread across multiple systems and files? Then there’s a big chance of duplicate or missing data – with unreliable analyses, manual corrections, and incorrectly addressing your customers as possible consequences. You can avoid these issues with a Single Customer View. Via SCV, all your customer data are consolidated, managed, matched, segmented, and secured in one location. Your customer database grows into a solid foundation for stronger relationships, improved work processes, and more profit.
The Single Customer View through DataHub provides a centralized storage location for customer data, connected to an infrastructure of multiple systems. This setup allows for the seamless integration of new systems with your existing data infrastructure, both now and in the future. With SCV, you’re prepared for the growth of your organization.